Drive community engagement above all else. Ensure open dialogue and transparency with community members in order to facilitate innovation and empower the individual maker.
Engage and empower global communities of designers, engineers, fabricators and automotive enthusiasts to solve local problems, locally, through distributed making.
Foster open collaboration in order to drive faster, more cost-effective, more thorough product development to drive improved safety and quality.
Make transportation more sustainable globally by empowering maker profitability, defending and advancing the environment, and improving safety and well-being.
Strive to succeed in the face of failure; meet deadlines regardless of obstacles; exceed expectations in the design, development and distribution of critical tools, services and finished products.